A whopping 4.62 billion people worldwide are using social media, which gives people and businesses of all sizes the opportunity to reach a vast potential audience. The social media follower count can play a crucial factor when people decide whether or not to follow your profile. It may also impact the decision of different businesses and social media influencers to collaborate with you.
A large following on social media can significantly benefit your business as it may boost your search engine rankings, drive traffic to your website, generate leads, and help you get a better understanding of your followers which, in turn, can help you convert them into loyal customers and increase your sales.
If you’re serious about stepping up your social media game and growing the number of your followers, then continue reading below for more tips.
5 Proven Tips To Increase Your Instagram Followers
- Follow Relevant Accounts
- Follow Trends
- Use Giveaways
- Actively Engage With Your Followers
- Work With Micro-Influencers
1. Follow Relevant Accounts
Social media is a give-and-take relationship. To put it simply, to get followers, you need to be a follower as well. If you’re wondering how to get more followers on Instagram, for instance, focus on networking and follow accounts whose content grabs your attention and inspires you.
By joining various social media groups, you can find relevant accounts to follow and establish a presence. This can help you gain exposure for your brand and slowly, but surely, get more followers. Another way of growing your numbers is to find influencers who are relevant to your industry and competitors who have a high follower to following ratio and see who they follow.
2. Follow Trends
There is almost always a trend going on social media platforms and such trends can turn out to be a true goldmine for you.
The trends allow you to be discovered by a large number of new people. They can include, for example, choreographing a dance for a popular song. If the trend appeals to your target audience, you should jump on board and give it a shot. If you try out the latest fads, you have a better chance of becoming visible to a larger audience.
However, make sure that the trend is actually something that your target audience likes. Getting followers who like the posts you make about the trend but aren’t interested in your brand is not beneficial in the long run.
3. Use Giveaways
If you want to get more followers on social media, giveaways are something that works perfectly. This usually involves people tagging their friends in the comment section.
When people tag their friends in the comment section, it means they will see your post. Your followers are most likely part of your target audience and so are their friends. This means that you can be seen by lots of new people in the right target group. Hopefully, someone will start looking at the other content you publish and if they like what they see, they’ll start following you.
Some brands organize online contests where they ask people to follow their social media profiles first in order to participate in the contest. This can be a great way to get new followers. However, keep in mind that once the contest is over, the vast majority will stop following you unless you provide high-quality content that will keep them interested.
4. Actively Engage With Your Followers
People want to make connections on social media and make their lives easier by solving a particular problem that is bothering them. To impress your followers, don’t solely use your social media account as an advertising platform but make sure to build relationships.
Your social media audience will appreciate you engaging them and continue to do so by asking questions, encouraging interesting discussions, and initiating conversations and comments. Also, set aside time to respond to comments, answer questions and also like and comment on your followers’ photos and stories. This will make them feel valued and show them you care about them.
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5. Work With Micro-Influencers
Collaborating with micro-influencers has, in recent years, become a fantastic way of building an authentic following. A micro-influencer is someone who has up to 50,000 followers and if you’re relatively new to the whole social media marketing, this is a great strategy to find and target a specific niche.
Micro-influencers are considered more approachable and relatable and can therefore quickly build a strong relationship with their followers. Before choosing the right influencer for your business, make sure they have top content quality and that they’re targeting the audience that you want to connect with
If you’re looking to get more social media followers, you must implement best practices that will bring value that users can recognize. Follow relevant accounts and new trends, collaborate with micro-influencers, and run social media giveaways to increase your reach and attract new followers.