Social media is the most popular virtual space available today. Almost 60% of the world’s population uses the Internet. A vast majority of Internet users spend some time on social media platforms every week (or day). Therefore, if you are a plastic surgeon, it is important for you to make use of the social media platforms, such as Facebook, Instagram, TikTok, Twitter, YouTube, and Snapchat, to promote your services.
But how exactly can you use social media effectively, and how exactly can proper plastic surgery social media marketing help your brand?
Plastic Surgery/Surgeon Social Handle Media Tips
Opening social media accounts for your plastic surgery practice is not enough. You need to make your social media timeline useful to the people who might land on it. Here are some tips you can count on to reach more potential clients through social media.
Post Educational Content
A lot of people on the Internet want to learn something new. As a plastic surgeon, you can make use of social media to share your knowledge with the world. For instance, you can focus on the various imperfections you can handle, why such imperfections develop, and how you can address them. You can provide this information by writing blog posts or even creating videos. By providing such valuable information for free, you will establish yourself as a credible source of information on the various cosmetic treatments and attract potential clients in the process.
Share Testimonials
Plastic surgery can lead to significant body changes. Therefore, most people want to know what they can expect before they can decide to have any given plastic surgical procedure. Therefore, your first goal as a plastic surgeon is to do your work diligently and give your patients satisfactory results. You can then ask your clients to write testimonials that you can then share on social media.
Sending Holiday Greetings
During holidays, people are generally more willing to spend money. As a plastic surgeon, this would be an excellent time to reach potential clients through social media. All you need to do is post your holiday greetings on your social media accounts and end with a clever call to action.
Benefits of Using Social Media for Plastic Surgery Marketing
As a plastic surgeon, social media marketing can benefit you in the following ways:
Increase Your Brand Awareness
There are billions of people on social media. Therefore, social media marketing will give your practice more exposure. As social media users interact with your content, they will also get to know about your brand, and if they are interested in your services, they might contact you or even visit your office.
Improve Your Search Engine Ranking
As a plastic surgeon, there is a good chance that you have a website for your practice. For your website to rank well, you need to publish high-quality content regularly. But for search engines to trust your content, users must like it. By sharing your website on social media, you can drive more people to your website which is a good signal to search engines. If people share your content or keep coming back for more, your online reputation will be boosted, and so will your website’s ranking.
Save Money
Compared to traditional marketing techniques, social media marketing is more affordable. Besides, if you get it right, the conversion rate can be quite high. As such, social media marketing has to be among the most cost-efficient marketing techniques you can use as a plastic surgeon.
Frequently Asked Questions About Plastic Surgery Social Media Marketing
Which Social Media Platform is Best for Plastic Surgeons?
There are many social media platforms you can use to market your plastic surgery practice. Some of the most popular ones include Facebook, Instagram, YouTube, Snapchat, and TikTok. It is hard to pick the best one since they are all effective. You just have to learn how to use them appropriately and share your content in all of them if possible. Alternatively, you can hire a digital marketing agency to help you create appropriate content for the various social media platforms.
What Kind of Content Should I be Sharing on Social Media?
People on social media mostly want to learn and get entertained. Therefore, your content should be informative and interesting. By making use of videos, photos, and infographics, you can catch the attention of more social media users and consequently bring more traffic to your website and office.
How Much Does Social Media Marketing Cost?
This is a difficult question to answer since the answer depends on a wide variety of factors, including your budget and how much of the work you are going to do on your own. However, as a plastic surgeon, you will most likely not have enough time to handle social media marketing on your own. Therefore, you may need to hire a digital marketing agency to help you, the cost of which will depend on your business goals and the agency you pick.
